Yearly Archives: 2011

An Interview with The Jakarta Post: Digital Marketing Gains Ground As Confidence Increases.

Cheers from The Glass House! Yep, we’re about to end 2011 in a few days—and today, an article written by Mariel Grazella from The Jakarta Post sounds like the most suitable material for our last blog post in 2011. Digital … Continue reading

#twitchat Vol. 03 – Bottlesmoker

If you haven’t heard about Bottlesmoker, well you should, because they have gone the extra miles with their music. With their concept of bedroom musician, duo Bandung’s based Angkuy and Nobie brings out creativity where the combination of custom toy equipments … Continue reading

Buzzers–or Influencers?

The word “buzzer” has buzzed its way into the lexicon of Indonesian onliners. But what are they? The Buzzers To some, buzzers are those who have huge followings on Twitter and other social media platforms, hence their ability to create … Continue reading

#twitchat Vol. 02 – IndoBeatBox

After wowed the crowds at ON|OFF closing performance Saturday, 3 December, IndoBeatbox community instantly have Raconteur hitched. IndoBeatbox is officially announced on October 30th 2008, the same night as the first beatbox battle in Indonesia was held. Now they have … Continue reading

#twitchat Vol. 01 – Kopdar Jakarta

Do you know the various online/offline communities in Indonesia? Do you know who they are, what they’ve been up to, and what they’re going to do next? The power of social network to gather people with the same hobbies, interests, … Continue reading

Monitoring Social Media: Know What You’re Looking For

“What’s the ROI of social media? That’s the million-dollar question that every marketer and brand manager would like to answer — and yet, we still can’t do it.” – Erica Swallow, Mashable. Calculating ROI remains Holy Grail of marketers, will … Continue reading

The Year of The Raconteurs!

This year looks like an especially favorable one for Raconteur! Earlier this year, the story tellers were celebrating awards to two of our social media clients: US Embassy Jakarta and AXIS, that received awards from MIX magazine on their effectiveness … Continue reading

Are you on Social Media?

It is a question we often hear between businesses these days. It is a fair question, if you’re aware that Indonesia scores highly in the use of social media on the world stage. We’re now the second largest Facebook market … Continue reading

Social Media Activities Can’t Increase Sales. Wrong.

The truth is, it surely can. Look at the @maicih phenomenon, for instance. How people are intrigued by the conversations going on in Twitter about a very spicy cassava chips that is hard to get. Look at how people then … Continue reading

What’s Your Story, Morning Glory?

The title above is from a wildly popular song from British band Oasis. Not everyone is a fan of Oasis and your name is certainly not Morning Glory, but the question posed by the song is more pertinent than ever … Continue reading