Category Archives: Brand & Marketing
How brands use social media and communication technology for marketing communications.
2013 Trends and Predictions
Social Media Evolution The future is rarely predictable, especially, when we’re talking about the future of social media. However, we saw 2012 as a momentous year—with social media became an inseparable part of our daily lives. As technology continues to … Continue reading
We Can Use Some Tricks
A few days ago, we managed to survive from the jaw of a great ferocious white shark. Just when we thought we’ve had survived, a giant Frankenstein tried to swallow us. … Continue reading
The Impact of Social Media On Automobile Buying Process
Social Media was initially known as an outlet for people to share their innermost thoughts and personal life anecdotes with the online community. As everyone begins to understand just how powerful it can be, social media evolved as a forum … Continue reading
Taylor Swifting Your Way in Social Media
TAYLOR SWIFT, an American singer-songwriter that pursues her career in country music, has become one of the most influential musicians in the industry. She had won more than 40 awards in the past 6 years and has a significant presence … Continue reading
5 LESSONS FROM JOKOWI’S SOCIAL MEDIA GIG
The second round of Jakarta Governor’s election is on its way, and now it’s down to Jokowi/Basuki and last year’s mayor Foke/Nara. No matter what the end results will be, there are some interesting lessons in social media one can … Continue reading
Most Common Mistakes Found on Corporate Websites
When web 2.0 is on its way out and web 3.0 is tentatively knocking on our cyber door, why—in the modern age of the Internet, are there still corporate websites that still insist on living in the dark ages? As … Continue reading
6 Questions Before Jumping Into Social Media.
“Before you start some work, always ask yourself three questions: Why am I doing it, What the results might be, and Will I be successful. Only when you think deeply and find satisfactory answers to these questions you can go … Continue reading
Your House Your Rules. No House No Rules.
Facebook and Twitter—despite of being similarly popular in Indonesia, are different. One of the obvious difference is the account format they provide for users, especially businesses or companies. On Facebook, companies can set up their own FanPage as their “house”. … Continue reading
Pacific Food Picks Raconteur for Digital Duties in Indonesia
Look who’s on Campaign Singapore! I’m a firm believer that when it comes to great news, it’s never too late for a congratulation shout-out. About a month ago, Raconteur landed its first retainer client in 2012. The team of storytellers, … Continue reading
How Facebook Page Timeline Could Benefit Your Brand
If you’ve noticed the notification on your Facebook Fan Page (if you haven’t, you better logged in now), your first reaction might be “Oh, shoot! Another changes? Not again!” Over the past few years, Facebook keeps evolving to match other … Continue reading
