Category Archives: Brand & Marketing
How brands use social media and communication technology for marketing communications.
Pacific Food Picks Raconteur for Digital Duties in Indonesia
Look who’s on Campaign Singapore! I’m a firm believer that when it comes to great news, it’s never too late for a congratulation shout-out. About a month ago, Raconteur landed its first retainer client in 2012. The team of storytellers, … Continue reading
How Facebook Page Timeline Could Benefit Your Brand
If you’ve noticed the notification on your Facebook Fan Page (if you haven’t, you better logged in now), your first reaction might be “Oh, shoot! Another changes? Not again!” Over the past few years, Facebook keeps evolving to match other … Continue reading
An Interview with The Jakarta Post: Digital Marketing Gains Ground As Confidence Increases.
Cheers from The Glass House! Yep, we’re about to end 2011 in a few days—and today, an article written by Mariel Grazella from The Jakarta Post sounds like the most suitable material for our last blog post in 2011. Digital … Continue reading
Buzzers–or Influencers?
The word “buzzer” has buzzed its way into the lexicon of Indonesian onliners. But what are they? The Buzzers To some, buzzers are those who have huge followings on Twitter and other social media platforms, hence their ability to create … Continue reading
Social Media Activities Can’t Increase Sales. Wrong.
The truth is, it surely can. Look at the @maicih phenomenon, for instance. How people are intrigued by the conversations going on in Twitter about a very spicy cassava chips that is hard to get. Look at how people then … Continue reading
