Indonesian Journalists Technographics Report 2011/1204/26/2012 This entry was posted in Raconteur, Trends. Bookmark the permalink.
Indonesian Journalists Technographics.
Last month, the storytellers–working together with our kick-ass team in Maverick, launched our second “Indonesian Journalists Technographics Report 2011/12″. It’s actually a basic research to find out how Indonesian journalists consume the Net and social media; and how it can affect the newsroom. The full report of this research, along with analysis and interviews with several ‘social media managers’ in well-known conventional media can be downloaded from here. But, should you like to have a quick glance on the findings, here are some infographics from our talented Ms. Atri (@chroniclea3):
The importance of researching your audience’s technographics.
Now that you know how Indonesian journalists consume the Net and social media, do you know about your target audience’s technographics profile? Do you know the site they like to visit, how they access the Internet, where do they go finding information about things they need to buy, what are the things on the Net that attract their attention, what do they hate? Before developing your social media strategy, have you done this kind of research to ensure that you can apply the most efficient and effective approach for your campaign?