THE #MADDOG MEME – by Astari Laksmiwati
More from Indonesia’s breakthrough action flick The Raid, last week #MadDog went viral and managed to top Twitter trending topic chart. Mad Dog is the ruthless villain character on the movie, starring martial artist Yayan Ruhian. How a simple and goofy wordplay can then climb its way up to the trending topic is one thing Indonesians are good with. Having several Twitter-celebs launched into the wordplay also helped a lot.
As a response, now we also have a Twitter account dedicated to the character, @YayanMadDog. Since March 26th until today, the account has gathered more than 4,600 followers.
On the Net, we have the term “Internet meme” which is used to describe something that spreads via the Internet. It could be an idea, hyperlink, video, picture, hashtag, or a word/phrase. The idea of getting your brand, tagline, or even a character in your TV ad (Maafin Marwan, ya! Afikaaa…!) to become an Internet meme might be something that you’d like to play with.
K-POPPERS POP UP THE NET – by Yuma Maharani
The ever-popular K-pop star, Super Junior, will be holding a 2-day show on April 28th-29th, 2012—and of course, the news flooded Indonesia’s Twitter timeline with enthusiastic cries of the fans (ELF).
A problem occurred when @ShowMaxxEnt as the promoter made an announcement that all the tickets for Day 1 and Day 2 had been sold out; while according to the published schedule, tickets for Day 2 were not available for purchase yet.
Later on, Sherwin Dj (@winzzdj) as @ShowMaxxEnt’s representative made an apology and clarification through his personal Twitter account, explaining about the conditions that caused the problem in ticket purchasing. @ShowMaxxEnt had also provided additional information regarding the issue. However, this is actually a too-late reaction.
The thing with having a social media account is that you need to meet the challenge of keeping it “live”, especially when you’re dealing with issues where timing is crucial. In communications, we know the term “managing expectations”.
Instead of providing explanations only after the crowd lashed out their anger, the account should have managed to proactively updating people about the latest changes, problems, or challenges they are facing, to ensure that people’s expectations can be managed properly.
INSTAGRAM FOR ANDROID by Nadia Sabrina
Brands, if you haven’t been looking at Instagram, you might want to have a look now. After a huge success as a mobile photo-sharing application, Instagram (originally an application for iPhone users) spread its wings and made their application available on gadgets with Android platform such as Acer Iconia, Samsung Galaxy Tab, Motorola, and HTC.
Less than 24 hours after it was being released on Tuesday (03/04/2012), Instagram for Android had been downloaded more than 1 million times on GooglePlay.
@benakribo, social media influencers with huge youth audience, has also been announcing his own Instagram account to his followers/fans.
Those who have been playing with Instagram also received more followers significantly, such as the Indonesian Idol finalists and singer Kunto Aji:
It’s important now for brands to have a look at popular applications that can work in multiple platform, and start to play around with it. There’s still a huge opportunity for brands to create an activation program through Instagram; instead of just playing in the comfort zone of Facebook and Twitter. Go and play with it, before it’s becoming a crowded place.
TWITOURNALISM by Hanny Kusumawati
The recent demonstration on the government plan to increase fuel price gave an interesting insight about Twitournalism or Twitter journalism. Though TV stations, radios, and web portals were reporting the situation on the ground, live, the updates were not as fast, as real, and as comprehensive as the updates we got from senior journalist Andreas Harsono (@andreasharsono) and also Adi Mulia Pradana@adimuliapradana (an independent staff in DPR-RI, according to his Twitter bio).
The two were “in the middle” of the protesters, and updating the situation live from the demonstration venue. They tweeted first-hand information when other TV stations were still publishing and narrating the same picture/video from 1-2 hours ago. This is an interesting way of looking at the future of citizen journalism. The next question would be, how TV stations and even news portals can equip their journalists with the facility, skills, and even social media trainings to match the speed of information social media can deliver. Twitter journalists doing live-updates from TV stations’ social media account? Will this be the future of journalism?