AdalahKita is a movement to support the “100% Love IndonesianProducts” campaign launched by the Ministry of Trade, AdalahKita movement invites Indonesians to love Indonesian products.
AdalahKita helps Indonesian brands to go global. Through AdalahKita campaign, our aim is to raise people’s awareness that Indonesian brands are something that is worthy to be boasted.
Who is the founder of AdalahKita?
Yenny Siswanto, who works in creative industry, has a great interest and pride over local fashion. Thus, together with some friends, she decided to spread the word through AdalahKita.
When did it started?
Officially, this movement began on December 8, 2010—along with other movements related to nationalism; in an event attended by Trade Minister Marie Elka Pangestu at Alun-alun Plaza Indonesia.
Why Adalahkita? What makes it different?
AdalahKita provides information about Indonesian products and brands. The brands are vary, from music, fashion, design, etc. AdalahKita also lets people to share their pride of Indonesian products by joining “Parade Karya Kita” or “Alunan Kita”.
How does AdalahKita work?
In addition to providing information about various Indonesian products on the website and via social media, AdalahKita also invites people to share their works or products. All they need to do is mentioning AdalahKita through social media channels (Twitter and Facebook), or visiting www.AdalahKita.com and clicking “Parade Karya” and “Alunan Kita” section.
How do social media help AdalahKita in promoting the movement?
Besides using conventional media, TV, Print ad, billboard and website, AdalahKita also uses social media to spread the our love of Indonesian products. Social media helps AdalahKita to increase public recognition, being reviewed by conventional media (Nova, Cleo, Digest, Forsel, etc.), and get invited to some community events (Pecha Kucha, ISAMMU, Social Media Festival 2011). In addition, social media unites AdalahKita with other partners/communities who share similar visions. In 2011, we were collaborating with Kopi Keliling (www.kopikeliling.com)
How do people contribute/submit their works to AdalahKita? What are the criteria if one would like to be featured in AdalahKita?
Brands or individuals could send their profile/work portfolio to email@example.com. Then, our team will curate it, and if it’s suitable, we’ll include it on the site (Direktori dan Rekomendasi Karya section). Some of the criteria include submitting original work in any creative fields (film, fashion, music, literature, design, etc.), and the work should be relevant to urban people.
What is the most popular section in AdalahKita?
‘Rekomendasi Karya’. In this section we are proud to introduce local products that are competitive to foreign products. Hopefully this section can be a directory where people could search and find urban local products with high quality.
What’s the next project that will be launched by AdalahKita?
Currently we are running an offline event called NgumBar or Ngumpul Bareng – a sharing session covering different topics, inviting AdalahKita’s friends –. The first NgumBar was held in Bandung on May 6, 2012 where we worked with Tobucil and participated in Craftypreneur Forum (the annual event, ’Crafty Days’). In the future, NgumBar will also be held in Jakarta and Yogyakarta.