“What’s the ROI of social media? That’s the million-dollar question that every marketer and brand manager would like to answer — and yet, we still can’t do it.” – Erica Swallow, Mashable. Calculating ROI remains Holy Grail of marketers, will … Continue reading →
Posted on July 20, 2011 by hanny Posted in
Measurement |
Tagged
embracing,
engaging,
listening,
social media KPI,
social media measurement,
social media monitoring,
social media ROI,
social media success metrics,
supporting,
talking |
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The above must be the most popular question asked by both clients and agencies nowadays. The answer to the question is both yes and no. Yes, it can definitely be measured—if and only if, you have clearly determined the objective … Continue reading →
