“South East Asia is a very big market of social media, but the question is what do you really want from it?”
That was the first question I heard when I participated in The Internet Show and Mobile Show Asia 2012, Singapore. It is a very common question yet fundamental for anyone who wish to jump into the market.
I want to share and discuss about it, but right now I would like to tell you more about the event.
Quoted from their site, The Internet Show and Mobile Show Asia 2012 is a series of seminars and showcases, presented globally. It’s the only event that brings together Big, Medium and Small business, all eager to find new ways of doing internet business. It is a business, not a technology, show. Having to participated in the 3 days event, I would say it in simpler way: this is an event for anyone in the entire value chain of online business to exchange ideas.
The event was separated into 3 main activities which are conferences, seminars & clinics and exhibitions. In the conferences, companies got to discuss with some experts on how to engage customers, maximize profitability, and increase growth as they enter a more competitive digital and mobile era.
The seminars are free and open to a wider audience. I was excited about the seminars because the topics were very suitable for social media practitioners. They had 3 theaters for the seminars which also accommodated 3 important topics: social media, mobile trends and digital enterprise. The speakers were the representatives of the exhibitors and basically each of them were trying to convince the audience that they were representing the best company. Some of them made a really good speech and successfully lured the audience to visit their stands. Clinics served pretty much the same topics as seminars, but, they’re specially endorsed by sponsors which in a way gave them wider chance to send their branding message. Where as the exhibitions, was participated by more than a hundred companies.
When I told you I was excited about the seminars, it was because “mobile is the next big thing” came out in one of the seminars. The rest just made it more sensible. In Indonesia, more than 180 million or 60 percent of the population are registered as cellular phone users. 30 million of them are using mobile broadband service with 80% penetration of mobile broadband usage (source: ATSI). This is a proof that to some extent, mobile is already a big thing in Indonesia. I will discuss more on my next blogpost about the key trends you can explore in the mobile era.
Back to the question above:South East Asia is a very big market of social media, but the question is what do you really want from it? If you’re still wondering about the answer, try asking these questions to yourself. They’ll help you in defining a clear strategy and direction for your social media efforts. I’ll elaborate each one of them on my next blogposts: 6 Questions Before Jumping Into Social Media
• What do you really need from social media?
• Who are your online customers? Where are they?
• If you’re the customers, what do you expect from your company?
• Have you integrate your social media strategy to your marketing communications strategy?
• How do you define success?
• Have you committed enough resources?
For those of you who are interested in this event, The Internet Show will be held in Jakarta on December 5-6 this year.